Asahi Eito Launches Premium Sanitary Ware in Uganda

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L TO R Owasiul Islam GM Tsubasa Ent. Koji Machimoto President Asahi Eito Minister Persis Muganza Ambassador of Japan to Uganda Kazuaki Kameda and president Tsubasa Enterprises Mosahito Shimojo and Managing Director BizEx Mohammad Shahin pose for a picture

On Friday at Addis Hall, Serena Hotel hosted the launch event of the Asahi Eito (300 years Japanese ceramic company) Sanitary Ware product launched in Uganda. Guests; representing the affluent and thought leaders of Uganda, in their different capacities had been invited to witness the dawn of a new era of bathroom fittings. By 6:00pm, Addis Hall lobby was teeming with people from prominent business, architect, interior design and political corridors of influence. The Minister Of State For Lands, Honorable Persis Namuganza Princess while making her speech, commended the quality of the Asahi Eito products.

She pledged support to Asahi Eito. “As the government, we have a mandate to attract investors to the country. Asahi Eito have plans of making Uganda as their base in East Africa. If they start a factory in Uganda, they will create jobs for Ugandans. I have offered free land to the same effect,” the minister said.

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Persis Namuganza giving a speech at the Asahi Eito product launch

Hon Namuganza added that the quality of their (Asahi Eito) products is very good,
and that it’s high time Ugandans subscribed to expensive for quality and durability, over cheap for low quality and non-durable, in the Sanitary equipment (sanitary ware, accessories, flush toilets, other related equipment) Washroom equipment and accessories that the company deals in.

Persis Namuganza inspecting the premium quality of Asahi Eito product
Persis Namuganza inspecting the premium quality of Asahi Eito product

Speaking to the audience, Mr. Masahito Shimojo, the President of Tsubasa Enterprise (International Marketing partner of Asahi Eito) said that the manufacturing of the Asahi Eito products is done with special technology to improve hygiene, while conserving energy and the environment. “Our products often have a special coating, to make cleaning easy, but also to lessen the effects of staining. Often, the products are built with non-corrosive,
wipe-off for clean metal. Most of our toilets are built to give clients options to
save water, while maintaining comfort because of the electronic nature can be
wiped off immediately. We have 300 years of experience in manufacturing bathroom ware, and hope to bring the same level of expertise to the Ugandan market,” said Masahito Shimoji.

GM Overseas Owasiul Islam giving a key note speech at the launch at Adis Hall

The Ambassador of Japan Embassy in Uganda, HE Kazuaki Kameda was also
present in the event as a special guest. He focused on the collaboration between
Japan and Uganda. He said, “During his last visit in Japan HE President Yoweri
Kaguta Museveni invited all Japanese private businessmen to extend their hand to
develop Ugandan economy. As a part of that Japanese Prime Minster HE Shin Abe
also encouraged all private businessman to look forward to expand their business
in Uganda. And I am happy to see that ASAHI EITO came to Uganda to make that
statement true quickly. I wish them all the best to be success in Uganda.”
Present as well, to witness the function, was Mr Koji Machimoto, president Asahi
Eito; Mohammad Shahin, Managing Director Bizex LTD, Owasiul Islam, General
Manager overseas division of Tsubasa Enterprises; Mr Ueno Yasushi, President
Asahi Eito Asia.